By Beth D’Addono
By their very nature, tourism marketing slogans set high expectations.
Hyperbole is a baseline and marketing speak can lay it on thick. A few cases in point:
Illinois is mile after MAGNIFICENT mile.
North Dakota is LEGENDARY.
South Carolina is JUST RIGHT.
And farther afield…There’s NOTHING like Australia.
You get the picture - sometimes the bragging rights can be a bit much. Then there are the times when the PR folks in the destination get it spot on. Take Coastal Mississippi for instance. Formerly known as Visit Mississippi