Visit Mississippi Gulf Coast: RFQ – Advertising and Marketing Agency Services
MISSISSIPPI GULF COAST (April 2, 2018) – Visit Mississippi Gulf Coast (VMGC) has sent out a Request for Qualifications, seeking to contract advertising and marketing services from qualified agencies with expertise in brand assessment, rebranding and complete brand overhaul. Joint ventures and strategic partnerships will also be considered. The desired agency’s strengths should include: strategic planning, managing and executing integrated marketing strategies including advertising programs, digital strategies, and research initiatives. The selected agency will participate (at their expense) in the brand assessment period beginning June 18, 2018 and will assume all agency responsibilities on October 1, 2018.
This project will include brand assessment, research and development, with the intent to create a new brand, integrated marketing strategy and campaign to showcase and promote the Mississippi Gulf Coast.
Visit Mississippi Gulf Coast is an organization charged with promoting South Mississippi as a tourism and convention destination worldwide. Its mission centers on attracting ever-increasing numbers of leisure, convention, sports and business visitors to the area. It is dedicated to maximizing the travel and tourism industry for South Mississippi. Visit gulfcoast.org to learn more.