By: Judy Leand
Tucked away between New Orleans, Louisiana and Mobile, Alabama, Coastal Mississippi is ready to embrace the burgeoning esports market. The Mississippi Coast Coliseum and Convention Center is a beachfront facility offering 400,000 square feet of meeting space including an arena with seating capacity for 11,500.
Other venues across the tri-county region can accommodate smaller competitions, notably the Biloxi Civic Center (15,214 square feet) and D’Iberville Community Center (12,000 square feet).
The area also has 12 casino properties plus an array of non-casino venues that cater to esports gamers. “As an already well-established gaming destination, Coastal Mississippi has the potential to expand the sports betting side of esports by attracting a more mature gamer, targeting an age range of 21 to 35,” says Janice Jefferson, Coastal Mississippi’s director of sales.
“While Coastal Mississippi is new to the esports market, our strategy is to observe current trends to identify key events that fit in our destination. As we delve deeper into the world of esports, [we want to attract] small regional events within a 500-mile radius, focusing on our drive market.”
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