By: Derek Reveron
Mississippi Gulf Coast Regional Convention & Visitors Bureau is now Coastal Mississippi, according to Milton Segarra, CEO of Coastal Mississippi. The “recent rebranding has led to a shift in our value drivers as a premier meetings and conventions destination to destination influencers. We are positioning ourselves amongst the leading DMOs to provide meeting planners with the highest-quality service and strategic support.”
Coastal Mississippi targets a range of groups. “In terms of meetings and convention bookings, our sales and marketing strategy targets specific business in and around hub cities that have direct flights to and from our regional airport,” Segarra says.
Groups in industries related to the Mississippi coastal area are among the prime targets.
“Our marketing strategy leverages key industries that Coastal Mississippi has to offer, such as maritime biology research, nature-based organizations, aerospace, golf, and port-related and petroleum industries, in order to solicit and secure new business,” Segarra says.
Coastal Mississippi’s advantages include The Mississippi Coast Coliseum & Convention Center (MCCCC), across the street from Biloxi Beach, which features 400,000 sf of meeting space and can accommodate up to 6,000 attendees.
The MCCCC is also within walking distance of nine casino resorts with a total of 5,000 guest rooms. Some of the casinos have up to 66,000 sf of meeting space.
The resorts include: Beau Rivage Resort & Casino, Golden Nugget Biloxi, Hard Rock Hotel & Casino Biloxi, Harrah’s Gulf Coast, Hollywood Casino Gulf Coast, IP Casino Resort Spa, Palace Casino Resort, Scarlet Pearl Casino Resort, and Treasure Bay Casino and Hotel.
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