Public/Media Relations Manager


COASTAL MISSISSIPPI (February 7, 2020) – The Hospitality Sales & Marketing Association International (HSMAI) has honored Coastal Mississippi and its advertising agency of record, PETERMAYER, with a Bronze Adrian Award for advertising excellence for its winning entry in the 63rd annual Adrian Awards.

The HSMAI Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital marketing, and public relations. The awards represent the largest and most prestigious global travel marketing competition. The HSMAI Adrian Awards embrace every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, and more. Winners are selected from a field of nearly 1,200 entries by senior industry and media experts.

“The Adrian Awards honor innovative travel marketing campaigns that lead the future of hospitality marketing, setting the standard for creativity and flawless execution,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI.

“We are truly honored to receive such a prestigious award. The travel and tourism industry has a significant economic impact on Coastal Mississippi, and our marketing team and advertising agency work diligently year-round to showcase everything this area has to offer, with unique and innovative campaigns that aim to significantly increase visibility and visitation to the tri-county region,” said Milton Segarra, CEO of Coastal Mississippi. “As we approach the first anniversary of the destination’s new brand, we have seen great success so far, and the future of The Secret Coast is looking very bright indeed.”

“Everyone here at PETERMAYER is super proud to win this award for Coastal Mississippi! The Secret Coast campaign took a tremendous amount of collaboration with many partners to bring about a brand re-positioning that stands out in a very competitive category,” said David Crane, Vice President and Director of Account Management at PETERMAYER. “Thank you especially to Coastal Mississippi and Board members for its vision and support.”

To view Coastal Mississippi commercial spots and other rebranding highlights, click here.

Visit for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.

Coastal Mississippi is an organization charged with promoting South Mississippi as a tourism and convention destination worldwide. Its mission centers on attracting ever-increasing numbers of leisure, convention, sports and business visitors to the area. It is dedicated to maximizing the travel and tourism industry for South Mississippi.
Visit to learn more.