Public/Media Relations Manager

Coastal Mississippi – The Secret Coast

COASTAL MISSISSIPPI (March 12, 2019) – Coastal Mississippi: The Secret Coast. This is the new brand and ad campaign that the tourism marketing organization for the tri-county Coastal region, formerly known as Visit Mississippi Gulf Coast, unveiled to community partners and industry stakeholders at their brand launch event last night at Barksdale Pavilion in Gulfport, MS.

Designed to truly reflect the region, its communities and its array of outstanding assets, and capitalizing on today’s top trends to inspire visitors to visit largely undiscovered destinations, the new brand is a product of a year-long rebranding process that will lay the foundation for the future success of the tourism industry in Coastal Mississippi.

 “This past year, our organization has been working with elected officials, stakeholders, multiple agencies, and industry professionals to evaluate our brand, with the overall goal of significantly increasing visitation and impacting the region’s economic development,” said Richard Chenoweth, Chairman of the Coastal Mississippi Board of Commissioners. “Coastal Mississippi: The Secret Coast showcases the fact that this region is a truly unique and undiscovered destination, offering the relaxation, adventure, and variety that today’s travelers are looking for.”

With 55 percent of frequent travelers saying they primarily travel to discover new experiences, cultures, lifestyles, food, and places, Coastal Mississippi is perfectly poised to surprise and delight.

“Coastal Mississippi speaks to who we are and what we offer as a region,” said Coastal Mississippi CEO, Milton Segarra. “The Coast is the place where water meets the land, but ‘Coastal’ encompasses the beaches, the water, and the land beyond. This is an important distinction to make, as the experience offered here goes well beyond where the water meets the shore: our beautiful Coastal communities with rich, authentic culture, attractions, activities and diverse natural resources offer a phenomenal amount to do, see and experience like no other destination.”

To see the new campaign and learn more, visit

Coastal Mississippi would like to thank its Coastal Sponsors for their support: The City of Gulfport; Beau Rivage Resort & Casino; Coca-Cola; Community Bank; Cruisin’ the Coast; Gulfport-Biloxi International Airport; Half Shell Oyster House; Harrah’s Gulf Coast Hotel & casino; IP Casino Resort Spa; Island View Casino; Mississippi Gaming & Hospitality Association; Mississippi Power; Port of Gulfport; Scarlet Pearl Casino Resort; Silver Slipper Casino; The Rack House Steak & Spirits; The Sun Herald; Visit Mississippi; WLOX


Coastal Mississippi is an organization charged with promoting South Mississippi as a tourism and convention destination worldwide. Its mission centers on attracting ever-increasing numbers of leisure, convention, sports and business visitors to the area. It is dedicated to maximizing the travel and tourism industry for South Mississippi.
Visit to learn more.